Welcome to the 4th episode of eAV Power Hour's Mind Your Business segment hosted by Rob Voorhees, Pro Audio Category Manager. This week, Rob is joined by Lisa Lingo, Collaboration Category Manager, and Tom Keefe, dvLED Category Manager. Listen-in as they discuss the importance of knowing your category, integrating new technology, showcasing the value of support, and playing the role of "quarterback" within your category. Stay tuned to the end and reach "the finish line" where Lisa and Tom share their biggest tips for reaching success!