Founded in 1923 by pioneering psychiatrist Dr Kate Fraser, SAMH is a mental health charity built on change-making foundations. Adapting to meet rising service demands across Scotland's local communities, Billy Watson, Chief Executive, joins us on this episode to discuss the charity's new audience-focused strategy and objectives. Having just reached their centenary year, and with a powerful rebrand, Billy shares how the organisation is fine-tuning their approach to ensure their pivotal work continues.