In this week's episode, Martin Kiernan talks to WHO Consultant Claire Kilpatrick and Martin Shovel, a writer, satirical cartoonist and communications coach who runs Creativityworks, an organisation that offers training and workshops in the art of communication (https://creativityworks.net/).

We look at words and they way that they make people feel. Cold words (like 'compliance') are a huge turn-off, so can we find ways of gaining better engagement through the use of language?

Read one of Martin's blogs on the use of language here https://creativityworks.net/blog/?id=a-word-about-words

Also mentioned is a 1998 paper by Edna Kretzer and Elaine Larson (https://www.ajicjournal.org/article/S0196-6553(98)80008-4/pdf)