The season of sales and spending is here, fueled by Christmas and other year-end bonuses. In this B-Side episode, BusinessWorld talks about conscious consumption with Liza Mae L. Fumar, an assistant professorial lecturer 7 at De La Salle University’s Ramon V. del Rosario College of Business. She defines mindful purchases and shares tips for avoiding impulse buying, including during online sale days.

Interview by Patricia Mirasol

Audio editing by Richard Mendoza