In this episode of The Growth Spotlight, we explore how AI and personalization are transforming customer engagement for SMBs. With real-world examples from Indian companies, we showcase how businesses are using AI-driven strategies to enhance experiences, boost customer retention, and achieve measurable growth.

Whether you're an entrepreneur or a business leader, this episode offers practical insights and actionable tips to help you start leveraging AI for your business. Tune in to discover how to make smarter connections with your customers and set your business apart.

As 2025 approaches, the pace of change in the business world is accelerating—and for SMBs, the stakes couldn’t be higher. In this episode of SMB Growth Unlocked, we explore how demand generation can evolve from a marketing tactic into a powerful growth engine for your business.

Join Tanay Sarpotdar as we dive into:

• Why demand generation is a must-have strategy for SMBs.
• Advanced, actionable tactics tailored for SMB success.
• The critical role of strategic marketing advisors in aligning goals and driving ROI.

If you’re ready to turn marketing from an expense into an investment—and position your business for sustainable growth—this episode is your ultimate guide. Perfect for entrepreneurs, marketers, and SMB leaders looking to thrive in 2025 and beyond!

In this episode we explore how small and medium businesses (SMBs) can harness the power of Customer Relationship Management (CRM) to transform customer interactions and drive sustainable growth. Drawing from Marinoid’s insightful blog, "Revolutionizing Customer Relationships: A CRM Implementation Roadmap," we delve into actionable strategies for choosing the right CRM, streamlining data migration, customizing workflows, and using automation to enhance efficiency. With practical tips and marketing advisor insights, this episode helps SMBs navigate the CRM journey—from defining clear objectives to analyzing data for continuous improvement.

Whether you're implementing CRM for the first time or optimizing your current system, this episode offers expert guidance to help you build stronger, more personalized customer relationships. Tune in to learn how CRM can simplify operations, boost customer loyalty, and become a powerful growth engine for your business. For more detailed insights, check out Marinoid’s blog and take the next step toward revolutionizing your customer relationships!

In this episode, we dive into the essential strategies that small and medium businesses (SMBs) can leverage to craft and sustain a compelling growth story. Drawing inspiration from Marinoid’s insightful article, “From Vision to Victory,” we discuss how SMBs can transform their vision into actionable, effective marketing strategies that drive long-term success.

Join us as we explore the key elements of vision alignment, audience targeting, digital storytelling, and the latest tools in automation and AI to supercharge efficiency. Learn how agile marketing approaches can help you stay flexible, pivot quickly, and keep up with the ever-evolving landscape of customer needs.

Whether you're an entrepreneur, marketing professional, or business leader, this episode is packed with practical tips and inspiring insights to help you build a resilient, growth-focused brand. Tune in and start turning your SMB’s vision into a powerful victory!

Listen now to get started on your journey from vision to victory.

For the 4th episode, I have with me a kind of mirror image of myself but with a lot more energy and zeal. Please welcome Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours. Whether you're a business owner looking to elevate your brand or a marketing professional seeking actionable advice, this podcast is your go-to resource. Don't let the marketing agency mystery hold your business back – let's decode it together!

Season 1 episode 3 on #MindfulMinutes, we are going to discuss the psychology of persuasion. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Persuasion - is a term that has been used extensively as a control mechanism - internally and externally. Everything in demand generation or even marketing overall aims at persuading the market, the customer or anyone to take some action. Is there a way we can enhance it? Yes we can. And one of the answers is Emotional Intelligence.Listen to this podcast for more insights.

Hi Everyone, Welcome back to our podcast, #MindfulMinutes - season 1 episode 2! For the 2nd episode, I have with me Amarendra Chitale, NLP Master Trainer | Coaching Psychotherapist | Founder and CEO - AgileNeuro | President-AANLP, Athlete, Cricketer, Tennis player, and above all a dear friend.I still remember when I met this freakishly tall fellow in school. Now his work is soaring new heights. Well, Amarendra is straight as an arrow - no words minced - no shyness - and an appetite for laughter. There is no one in this world who won’t enjoy his training. It’s an irony in a sense that we would be discussing neuro linguistic ‘programming’ when actually we want an ‘unprogrammed’ opinion.

For the first episode, we have Kunal Shah, a Healthcare marketer, Microbiologist, Alcohol Technologist and above all a dear friend. We have worked together and brainstormed countless ideas while working together and even beyond. So, it made perfect sense to invite him and let the world know his 360 marketing degree vision.