Minding Her Own Business

Welcome back to Minding Her Own Business, today we have Emely Matus, the founder and designer of Seven Thirty, a planner and stationery brand built around planners that are fully functional and intentionally designed. After about nine years in marketing across corporate tech and consulting, Emely turned a planner collection she started in elementary school into a brand, and she now leads productivity workshops that help people get the most out of their planners. In this conversation:

• How running three or four planners at once, and watching people quit theirs after two weeks, showed Emely the gap she wanted to fill.
• Why she spent a year and ten versions testing the planner with fellow planner users before printing it for anyone else.
• How her marketing background shaped the branding, the website, and the pizza box packaging, her ode to Chicago deep dish.
• The signal that told her to go full time: strangers buying in, well past friends and family, and the planner selling out more than four times.
• Why being risk averse still leaves room to build, and how to water the seed every day before you leap.
• How owning her Latina heritage, hoops and gold jewelry included, changed the way she showed up at work.

If you've been sitting on an idea you're too scared to even start, this episode is for you. Emely went from printing planners at FedEx for her friends to running a brand that keeps selling out, which proves that the business you're looking for might be the habit you've had since you were a kid, and that the slow route still gets you there. You'll walk away with a simple way to test an idea before you quit anything, a reminder that your heritage is part of your edge, and a mantra for showing up as your highest self before you feel ready.

 Connect with Emely:

• Seven Thirty Instagram: https://www.instagram.com/seventhirtygoods/ 
• Website: https://seventhirtygoods.com/

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. On today's episode we have Sara Ghalayini, interior designer and founder of A Thing for Styling, a virtual interior design studio helping people create beautiful, intentional homes no matter where they live.

After years in traditional interior design, Sara found herself navigating a new season of life as a mother during the pandemic. What began as a creative outlet quickly evolved into a growing business, allowing her to combine her love of design with a mission that's deeply personal: making thoughtful, elevated spaces feel more accessible to the people who truly value home.

In this conversation:

• Home isn't just where you live. It's an environment that can either support the person you're becoming or keep you stuck in an old version of yourself.
• Some of the most meaningful businesses are born from a season of uncertainty rather than a perfectly crafted plan.
• Motherhood doesn't have to be the end of ambition. For many women, it becomes the reason they build something of their own.
• The hardest part of entrepreneurship often isn't the work itself; it's continuing to believe in your vision when others don't fully understand it yet.
• Growth requires stepping into roles you've never held before and trusting yourself before you feel completely ready.
• Success is rarely about having all the answers. It's about staying consistent long enough to discover what's possible.

You'll walk away with a new perspective on the connection between our spaces and our personal growth, encouragement to trust your instincts even when you're building something unconventional, and a reminder that every chapter of life holds the potential for reinvention. You'll also hear why persistence matters more than perfection, how small decisions can create meaningful change, and why the life you're working toward often begins with the environment you create around yourself.

Connect with Sara: 

Instagram:  https://www.instagram.com/athingforstyling/ 

Website: https://www.athingforstyling.com/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today, we sit down with Estefany Perez Arboleda, Colombian entrepreneur and co-founder of Flowers Atelier, a New York–based wellness brand creating handcrafted candles and botanical products designed to bring more intention, beauty, and presence into everyday life.

What started as a creative project between Estefany and her mother has grown into a business rooted in sensory experiences, thoughtful design, and the belief that small rituals can have a meaningful impact on how we move through the world. Along the way, Estefany has navigated international moves, career pivots, entrepreneurship, and the challenge of building a brand in one of the most competitive cities in the world.

In this conversation:

•  Some of the most meaningful businesses begin with a simple desire to create something beautiful and share it with others. 
•  Entrepreneurship often requires learning skills you never expected to need, from sales and networking to confidence and self-advocacy. 
•  Rejection is rarely a sign to stop. More often, it's part of the process of finding the people who truly connect with your vision. 
•  Building a brand isn't just about products. It's about creating a feeling that people want to bring into their lives. 
•  Working with family can be both challenging and deeply rewarding when you're united by a shared purpose. 
•  Big goals are often achieved through small, consistent steps rather than one giant leap. 

You'll walk away with a fresh perspective on creativity, encouragement to start before everything feels perfect, and a reminder that success doesn't always happen overnight. You'll also hear why creating space for beauty, rest, and intentional moments can be just as important as chasing the next milestone, and how the smallest ideas can grow into something far bigger than you ever imagined.

Connect with Estefany: 

Instagram:  https://www.instagram.com/flowersatelierny/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today, we have a conversation with Riley Gray, founder of a full-service marketing agency and host of the podcast Cheers to the Next Chapter. But long before she was building brands and helping entrepreneurs grow their businesses, Riley was navigating a life that looked very different from the one she has today.

Through career pivots, personal setbacks, corporate success, and entrepreneurship, Riley has learned that building a business is often less about strategy and more about becoming the person capable of creating the life you truly want.

In this conversation:

• Sometimes the path you're supposed to follow stops feeling right, even when it looks successful from the outside.
• Reinvention isn't a one-time event. It's a skill that gets stronger every time you choose growth over comfort.
• The life you're building should support your well-being, not require you to sacrifice it.
• Entrepreneurship demands resilience, but it also asks you to trust yourself when there is no roadmap.
• Faith and business have more in common than people realize. Both require believing in something before you can fully see the outcome.
• The most powerful decisions often happen when you stop asking for permission and start moving forward despite uncertainty.

You'll walk away with a reminder that your story doesn't have to follow a traditional timeline, encouragement to trust yourself through life's pivots, and a fresh perspective on what success can look like when it's defined by your values instead of someone else's expectations. You'll also hear why the next chapter you're looking for may not require a perfect plan, just the courage to begin.

Connect with Riley: 

Instagram: https://www.instagram.com/rileygray__/ 

LinkedIn: https://www.linkedin.com/in/rileygray/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today, we sit down with Camila Pinzón, co-founder of House of Cidra, a clean beauty brand inspired by three generations of family expertise and rooted in a mission that reaches far beyond cosmetics.

What began as a family legacy in Colombia has evolved into a modern beauty company connecting Latin American ingredients, sustainable sourcing, and community-driven impact. Alongside her sister, Camila is building a brand that celebrates heritage while creating opportunities for the future, proving that purpose and profitability don't have to exist separately.

In this conversation:

• Some of the strongest businesses are built at the intersection of personal history and a vision for what comes next.
• Creating a meaningful brand often starts by asking a simple question: why does this need to exist?
• Family businesses aren't just about carrying on tradition; they're about honoring what came before while bringing your own perspective to the table.
• Community can become your greatest growth strategy when people genuinely believe in what you're building.
• The most valuable partnerships happen when different strengths complement each other rather than compete.
• Entrepreneurship rarely comes with certainty. Most founders are learning, adapting, and figuring things out in real time.

You'll walk away with a new perspective on purpose-driven entrepreneurship, a reminder that building something meaningful often starts before you feel fully prepared, and inspiration to lean into the experiences, values, and stories that make your vision uniquely yours. You'll also hear why legacy isn't just something you inherit, but it's something you actively choose to build every day.

Connect with Cidra 

Website: https://houseofcidra.com/ 

Instagram: https://www.instagram.com/houseofcidra/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today, Victoria sits down with Pamela Delgado, Founder and Global Strategist of Delgado Creative Group, a behavior-science-driven marketing agency helping founders build brands that truly reflect the value of what they offer.

Before launching her agency, Pamela spent years working across fashion, corporate marketing, and consulting, including roles supporting Fortune 500 companies. But after seeing how often exceptional businesses were overlooked because of weak positioning and unclear messaging, she decided to build something of her own. Today, she helps founders bridge the gap between what they know they're capable of and how the market perceives them.

In this conversation:

• Great branding isn't about looking polished for the sake of it; it's about creating a consistent experience that makes people trust you before you've earned a single word.
• The strongest brands don't chase trends. They stay focused on the people they're serving and build around real human behavior instead of internet noise.
• Sometimes the biggest career decisions begin with a feeling that you've outgrown the room you're in, long before you have a plan for what's next.
• Building a business requires more than strategy. It asks you to confront your fears, your beliefs about money, and the stories you've inherited about success.
• For many first- and second-generation entrepreneurs, visibility can feel complicated. The very parts of yourself that make you different often become your greatest advantage once you stop hiding them.
• Freedom isn't just about working for yourself. It's about creating a life and business that reflect your values, your priorities, and the way you actually want to live.

You'll walk away with a fresh perspective on what makes a brand memorable, a reminder that authenticity is often a stronger differentiator than innovation, and a deeper understanding of the inner work that entrepreneurship demands. You'll also hear why embracing your identity, trusting your expertise, and redefining success on your own terms can be some of the most powerful business decisions you'll ever make.

Connect with Pamela: 

Website: https://delgadocreativegroup.com/ 

LinkedIn: https://www.linkedin.com/in/pmldelgado/ 

Instagram: https://www.instagram.com/impameladelgado/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today we have Deidre Henry, two-time tech founder, sales strategist, and the woman who turned a Zillow layoff into the launchpad for everything. She's the founder of The Sales Loft, a content strategy agency teaching founders how to create content that converts, and the creator of BoundARIES, an ADHD app built for entrepreneurs and creators. Featured by CNBC, HubSpot, and Microsoft, Dee built all of this by showing up raw, real, and completely unfiltered online. If you've ever felt like your lowest moment might actually be your biggest opportunity, this episode is for you.
In this conversation:

• Going viral doesn't come from polished content; it comes from posting your real life in real time, including the Cheetos breakfast and the Moët at 9am
• Posting once a day for 90 days straight is how Dee got found by CNBC.  Consistency isn't a strategy, it's THE strategy
• You are not posting for your high school classmates or your auntie, you are posting for your ideal customer and for the younger version of yourself who would be in complete awe of what you're building
• A layoff is a loss and you are allowed to grieve it; jumping straight to LinkedIn applications the next day is the biggest disservice you can do to yourself
• The neurodivergent entrepreneur community has been underserved for too long. BoundARIES was born from personal necessity and a gap that nobody else was filling
• The right people in your community will believe in what you're building before you do; sometimes that looks like a stranger gifting you a $300 conference ticket out of nowhere

You'll walk away with a content strategy that's actually sustainable; show up as yourself, post consistently, and let the opportunities come to you inbound. You'll also gain a new framework for navigating a layoff with intention instead of panic, and the reminder that grieving what you lost is what actually clears the path forward. Plus, the nudge to stop waiting until you feel ready and start posting for the version of you that journaled about this moment years ago.

Connect with Deidre

@deidreofficial on ALL platforms 

LinkedIn: https://www.linkedin.com/in/deidremhenry/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today we have Reilly Burleigh-Andrews, a Brooklyn and Manhattan real estate agent who traded her career as an immigration paralegal on the West Coast for a life she couldn't have even dreamed up. Fueled by sharp instincts, radical authenticity, and a refusal to fit into any mold, Reilly has built a thriving real estate business in one of the most competitive markets in the world, all while navigating new motherhood and staying true to herself every step of the way. If you're standing at a crossroads wondering whether to bet on yourself, this episode is for you.

In this conversation:

• Burning out in a career you thought you loved isn't failure: it's the data you needed to finally go find the life that was actually meant for you
• The lifestyle comes first; figure out what you need your life to feel like, and then find the career that fits around it, not the other way around
• Giving yourself a one-year timeline to figure something out and staying the course is one of the most powerful commitments you can make to yourself
• Real estate in New York is oversaturated with ego, and the fastest way to stand out is to just be a real, grounded human who actually gives a damn
• Having a baby puts a magnifying glass on everything (your time, your relationships, your priorities) and it will show you exactly who and what is worth it
• You don't have time to waste anymore when someone else is counting on you, and that pressure is actually the greatest focus tool you'll ever have

You'll walk away with permission to pause, soul-search, and completely reinvent yourself without having a perfect plan in place first. You'll also gain a fresh perspective on what it means to build a personal brand in a saturated market. Hint: it starts with refusing to be anyone other than yourself. Plus, the reminder that your dreams are allowed to evolve as you do, and the version of you that exists five years from now will want things the current version of you hasn't even thought to dream yet.

Connect with Reilly:

Instagram: @reiburls

LinkedIn: @reiburls

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today we have Sydney Addis, founder and CEO of Pivota Marketing, a boutique agency specialized in helping real estate companies build scalable, relationship-driven brands. Based between New York and Madrid, Sydney has spent the last 12 years building systems and teams that support sustainable growth; all while working with a fully international crew and writing her first book. If you've ever wondered how to scale your business without losing the heart of what makes it special, this episode is for you.

In this conversation:

• Hiring the wrong person doesn't just affect the work, it sets a precedent for what your entire team is willing to accept, and that's a culture problem you can't afford when you're small
• Values-based hiring will take your team further than skill-based hiring every single time, because you can train a skill, but you can't train alignment
• A 90-day onboarding checklist isn't micromanaging: it's the most transparent, respectful thing you can do for a new hire and for yourself
• Building a global team isn't as complicated as people think. It's no different than managing clients across the US, you just have to learn the room
• In Madrid, no one asks what you do for work when they first meet you, and that shift in identity is exactly what a burnout-prone entrepreneur needs to absorb
• The loyalty you build through genuine community and not forced team building, is what makes someone text you at 11pm asking if you need help

You'll walk away with a smarter framework for onboarding that protects your culture before problems even start, and a reminder that hiring globally is one of the most underrated moves a small business owner can make right now. You'll also gain a new perspective on what community actually means when your team is spread across time zones and why getting that right matters more than any system you put in place. Plus, the reminder that balance isn't a buzzword, it's the actual competitive advantage that keeps you, your team, and your clients coming back.

Connect with Sydney: 

Instagram: https://www.instagram.com/pivotamarketing/

LinkedIn: https://www.linkedin.com/in/sydney-addis/ 

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/

Welcome back to Minding Her Own Business. Today we have Ledi Vokshi-Marcelino, an entrepreneur, strategist, and thought leader who turned a career as an Albanian pop star and reality TV host into building a tech and AI company alongside her husband. Known for her ability to reinvent herself through every season of life, Ledi brings a real-world perspective on visibility, identity, and what it actually means to build a business that evolves with who you're becoming. If you've ever felt like your identity got too tied up in a title, a career, or a version of yourself that no longer fits, this episode is for you.

In this conversation:

• The day you become a mom doesn't have to be the day you lose yourself: it can be the day you finally get intentional about the life you actually want to build
• Building a business with your partner only works when you both know your zone of genius and have enough respect to stay in your lane
• There are seasons where you're 10% in the business and your partner is 90%, and your worth was never in the LinkedIn title anyway
• Reinvention isn't about becoming someone new on the outside. It starts on the inside, and the quieter you get, the clearer it becomes
• Your personal brand isn't one polished topic, it's the whole messy, real journey, including the failures, the pivots, and the moments you almost quit
• AI isn't just a business tool, it can run your household, educate your kids, and help you organize a life that actually functions

You'll walk away with a new way of thinking about reinvention as chapters in a book rather than a loss of identity, and the reminder that clarity comes from testing things, not from sitting on the couch overthinking them. You'll also gain a fresh perspective on what it means to build a family business; one where the mission is bigger than any single role or revenue goal. Plus, the nudge to stop chasing shiny titles and start designing the lifestyle first, then picking the business that fits it.

Connect with Ledi:

• Instagram: @ledivokshi
• Facebook: @ledivokshi
• YouTube: @ledivokshi
• LinkedIn: @ledivokshi
• TikTok: @ledivokshi

Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/