Okay, audit logs are cute — but who actually knows how to use this thing? Airtable had two education problems: users didn't know what the product was for, AND they didn't know how to design a workflow. Mindra has that problem squared: users don't know what AI orchestration is, AND they don't know how to govern a multi-agent team across their entire stack. | Mindra wants you to feel calm handing mission-critical ad budgets to an agent that, in its own demo, immediately runs into a wall and has to improvise. | They want you to hand your entire marketing budget, your supply chain, your GTM operations — all of it — to a team of AI agents that talk to each other, and their proof point is a Slack message with three emoji reactions.

Sources from Lenny's Newsletter and Podcast: What is good retention? (Newsletter), A guide for finding product-market fit in B2B (Newsletter)