The CTOx Podcast

Mindset Matters Part 1: The Fear of Selling (And How to Make It Disappear)

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Mindset Matters Part 1: The Fear of Selling (And How to Make It Disappear)

 

In this episode, we dive into one of the most common (and least talked-about) challenges we see Fractional CTOs facing: the fear of selling. It’s something that can quietly slow your growth, hold back your impact, and make business development feel like a chore instead of a skill you can master.

 

We share:

  • Why selling triggers discomfort for so many technical leaders
  • How impostor syndrome sneaks into the sales process
  • The reframe that turns selling into an act of service
  • Practical ways to have authentic sales conversations without feeling “salesy”
  • The mindset shifts we’ve used ourselves—and taught in the CTOX Accelerator—to dissolve fear and lead with confidence

    • If you’ve ever hesitated to share your value, delayed following up with a prospect, or avoided sales calls entirely, we’ll help you move from hesitation to clarity and conviction.

     

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    #FractionalCTO #SalesMindset #Hiring #Leadership #BusinessGrowth

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    The CTOx PodcastBy CTOx