In this episode Lior Zoref takes a deep dive into his book, Mindsharing, where he shows you how to master the art of crowdsourcing everything.In his book Zoref offers several practical tools for unleashing powerful creativity that you can get from a large crowd as well as success stories of several people who succeeded by using crowdsourcing. The goal of the book is to help you use social media to learn things faster, build stronger relationships with people online, and understand the intricacies of the digital age today.This book is perfect for entrepreneurs who are unfamiliar with social media and want to know more about interacting with their friends, followers and influencers.About Lior Zoref:“I am 44 years old, married with three kids. I was obsessed with technology early in age and became a computer scientist and studied computer programming. From there I worked for Microsoft for 14 years. Right before turning 40 I hit my midlife crisis and I decided to retire from Microsoft and started on my journey to get my PhD. In the last few years I have been consulting to brands and startups that are using crowdsourcing as a strategic tool to innovate.The inspiration is a story I heard a few years ago about Debra who lives in New York and at that time her four year old son Leo had fever. So Debra went to the doctor and told her it’s probably strep but after leaving the doctor she had a bad feeling about it so she took a picture of her sons face and posted it on Facebook. She began to get a lot of messages that said her son might have a very rare illness that could kill him. Immediately she took her son to the hospital to check to see if he had that illness. After checking they concluded that it was in fact the disease, started treatment immediately and were able to save his life. After hearing this story I did my research and wrote the book about the power of big crowds.” – Lior ZorefFor a detailed summary of Mindsharing according to Lior Zoref CLICK HERERelated Books:A World Gone Social by Ted Coine and Mark BabbitThe Art of Social Media by Guy Kawasaki and Peg FitzpatrickDigital Bacon by Alex RodriguezFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.