If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.

Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast.

We've discussed:

• What's his professional mission?
• Why he moved away from a well-paid Google job to pursue content marketing?
• How did he have his epiphany over time?
• How content creation should be actually done?
• Why Head of Content At Hubspot was still done good enough?
• How Jay's VC podcast considered as good as the A16z podcast?
• How to find podcast ROI?
• How a SaaS brand should have podcast creation?
• What's smug clarity and why should we avoid it?
• We did a case study live on - What should be Userpilot's (my company) podcast premise?
• How I start growth marketing stories, and how Jay help me?
• Worst advice Jay ever had?

Jay's content you should DEFINITELY read if you're planning to start a podcast:

• Check out Jay's workshop
• Jay's on-demand course

Must Read Jay's Blogs

• The Experience Spectrum (a framework for understanding how others experience our shows, so we can avoid creating commodities and focus on making proprietary experiences)
• The Style Spectrum (a framework for understanding how our own personal involvement in the experience can radically effect it, and how to be proactive about that)
• The Fortress of Favoritism (a framework on how to be someone's favorite podcast)

Show Notes

• Jay's favorite book on podcasting: Out on the wire
• Jay's favorite show maker: Anthony Bourdain
• Jay's favorite marketer: Andrew David