Why on Earth would you create space for "bad" ideas in pursuit of the good ones? How do you ideate today for tomorrow's food future? In this episode of Heroes & Headwinds, the extraordinary Mindy Armstrong, Sr. Director at Inspire Brands, answers these questions and more. This interview was a trip, not only because of Mindy’s energy and transparency, but also her people-first approach to innovation, and, actually, pretty much everything else in life.