"Minecraft, isn't a field of dreams. If you build it, they won't necessarily come.  You've got to think about who your audience is, where they are, and how to reach them in a meaningful, authentic way."

Adam Clarke, Minecraft map maker, producer, and consultant has co-created Minecraft worlds for libraries and museums. In this episode he shares how to leverage gaming into authentic audience engagement experiences.

Plus, commentary by Microsoft's Catherine Devine. 

Link to full interview transcript: https://bit.ly/2SP7hbd