Episode 72: The iconic egg-shaped Beautyblender sponge is wildly popular and used by both makeup artists and everyday people all over the world. Yet, the company’s founder, Rea Ann Silva, remains relatively under the radar. 

In this mini-episode, we chat about:

• Rea Ann Silva’s background and early career as a makeup artist
• How her experience on TV and film sets led to the creation of the Beautyblender
• Why Beautyblender doesn’t have a patent and how it promotes customer loyalty
• Three business lessons from Silva you can apply to your own journey

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