Billy Howland, R'82, P'22, has always had a passion for barbecue that began with Richmond's Pig Roast tradition. What started as a family legacy has now blossomed into a thriving local brand: Billy's Slapp'n Sauce. In this episode, we dive into Billy’s journey and explore the entrepreneurial shift he made in mid-life. Joined by his daughter Morgan Howland, '22, we uncover how her background in journalism helped shape their brand’s marketing and product development. Together, they share some great lessons on turning a passion into a product, using secret recipes, and why community matters so much in business. Whether you’re an aspiring entrepreneur or just love good food, this conversation is packed with inspiration and practical tips to help you turn a simple passion into a successful venture.

Learn more about Billy's Slapp'n Sauce here: https://www.billysslappnsauce.com/

Editing by Maggie Johnson, '18, Associate Director of Regional & Young Grad Engagement. Episode music by FASSounds from Pixabay.

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