Join us as we welcome Meryl Johnston to the program to explore the concept of minimal viable marketing within the context of niche specialization. Matt and Meryl delve into the advantages of honing in on a specific audience and tailoring products or services accordingly, highlighting how this approach can streamline marketing efforts. The discussion extends to the challenges of managing multiple brands under one business entity, while emphasizing the importance of transparent communication with clients. Join them as they unravel the nuances of minimal viable marketing strategies and share insights into scaling accounting firms effectively in today's dynamic business environment.

Meryl's Links: TeamUp | Bean Ninjas

Our Recommended Tool Stack:

• Flywheel (WordPress Hosting)
• Active Campaign (Email Delivery)
• Descript (Video Transcript and Editing)

Listen On: YouTube | Spotify | Apple Podcasts

Hosted on Acast. See acast.com/privacy for more information.