In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it. 

Listen now to find out: 

• The challenges of pursuing “product/market” fit instead of “market/product” fit
• What Pietro looks for when evaluating early stage startups for investment
• Why understanding the timing and evolution of your category is key

This episode was hosted by John Rougeux and Mike Damphousse. 

This episode is sponsored by:

Category Design Advisors
BeTheStage.live