Hotel Spas, as much as any other business, dream of the potential market.

But maybe it's time we focussed on the Minimum Viable Audience?

The theory of Minimum Viable Audience, as with many of those espoused by marketing genius Seth Godin, is firmly rooted in logic and common sense.

If you try to be everything to everyone, you end up being nothing to no one.

Seth’s position is that to target the Maximum Potential Audience we need to dumb down our thing –  the product or service that we sell.

In order to make it appealing to the biggest possible audience, we need to average it out. Find a middle ground.

The consequence is that our thing then becomes unremarkable.

And if we’re not remarkable in some way, there’s little chance of us winning the market.

Lots more to learn.

Come and have a listen...

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