How do we come up with ideas?

Think about your last memory of experiencing recognition, or even ridicule, from someone about your particular idea. Was it a fleeting thought or the result of a perfectly packaged set of circumstances?

The very definition of an “idea” has countless interpretations. When you hear the opening question for a remarkable Founder, “What you’ve created is ground breaking, how did you come up with the idea?” A long winded story begins, but the same question remains: How do we really come up with ideas?

We imagine them.

Our ideas are born in our imagination, and unless we do something about them, they live there, too. The evolution of an idea, or even a belief, turning into a successful Product always circles back to its origin story: Minimum Viable Product.

When an idea is born, it commands a hypothesis to drive an experiment. But what exactly requires that hypothesis to become a viable Product vs. something that has “Minimum Viable Potential?”

What is an experiment without its scientist plagued by a hypothesis that commands an answer?

Where is our conviction of the problems we sign up to solve?

Tune into this week’s newest episode with the return of speakers Matt Miller & Jake Tyndall, and find out.