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Mining the synergy between corporate positioning and consumer engagement with Evan Kraus, President and Managing Director of Operations, APCO
With a strong legacy as a corporate advisory firm, APCO is seeing its traditionally public affairs approach to stakeholder engagement in demand for companies and their brands across all audiences. With consumers much more aware of all aspects of brands, products and services, a fully integrated, outside-in approach makes sense for a wide range of organizations. Evan shares more about the talent and special offerings required to deliver on this in today’s environment.
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By PR CouncilWith a strong legacy as a corporate advisory firm, APCO is seeing its traditionally public affairs approach to stakeholder engagement in demand for companies and their brands across all audiences. With consumers much more aware of all aspects of brands, products and services, a fully integrated, outside-in approach makes sense for a wide range of organizations. Evan shares more about the talent and special offerings required to deliver on this in today’s environment.