Welcome to Business Leader Breakthroughs Minisode Series. Every second Tuesday, we will post a shorter version of a popular previous episode so you get all the best bits in half the time. This weeks episode is about why marketing is so important, and that it should be just as good as the product you are selling.

Being good at product isn’t enough, you need to be great at marketing too for your business to be successful. In this podcast episode, Mike and Ryan discuss the power of having clear principles. They share the principles we have at the Breakthrough Co around our marketing, and give examples on how having these principles and coming back to them every meeting have positively impacted the company.

The Marketing Principles discussed in the podcast are the following:

• Be as good at marketing as we are at product
• No one-shot wonders
• Plan every campaign
• Building our tribe
• What is the problem or result
• Building momentum through focus
• Get it done then get it better
• Authenticity

Where else you can find us

Website: https://thebreakthrough.co

LinkedIn: http://www.linkedin.com/company/the-breakthrough-company

Facebook: https://www.facebook.com/thebreakthroughco/

Podcast: https://thebreakthrough.co/podcast/

Blogs: https://thebreakthrough.co/blog/

YouTube: https://www.youtube.com/thebreakthroughco