In this episode of 'In Our Own Words,' Dr. Alice Ashcroft explores the challenge of finding her niche as a content creator. She discusses the common advice to focus on a specific niche and shares her experiences of creating content based on her personal interests. Alice reflects on the strategic timing of a successful Taylor Swift reel and the complexities of her academic career, where her research interests have shifted over time. She candidly talks about the difficulty of defining her niche and encourages others to continue creating content that they enjoy.

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