Welcome to our series of bite-sized episodes featuring favourite moments from the Leading for Business Excellence podcast series.

In this minisode, Jason Hill, founder of Hill Helicopters, shares why product innovation should start with a deep understanding of customer need, not just a good idea. Hear how decades of listening, refining, and real-world insight fuelled his 30-year journey to reimagine private aviation.

Listen to the full episode here: https://pmi.co.uk/knowledge-hub/podcast-how-did-hill-helicopters-revolutionise-the-aviation-industry/ 

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