In this minisode of the Web Usability podcast, Lucy Collins and Web Usability founder Sarah Burton‑Taylor explore how the role of websites is changing in an AI‑driven world. They discuss why trust remains central to user decision‑making, how AI tools may influence user journeys, and why user understanding will continue to underpin effective digital experiences, regardless of how technology evolves. The conversation highlights the importance of horizon scanning, adapting to rapid change, and staying focused on real user needs.

1. Websites still matter, but their purpose may shift toward trust, credibility, and brand identity.
2. AI tools may help users identify what they need but people still want to verify information and assess trust before committing.
3. Users continue to value working with real people, not just automated tools.
4. Understanding user motivations, pain points, and behaviour remains essential.
5. The digital landscape is changing quickly — businesses must keep looking ahead.

1. “People want to buy from brands they trust.”
2. “We need to be horizon scanning the whole time.”
3. “Understanding your users won’t change.”
4. “Websites aren’t dead, but their role is evolving.”