Summary

In this minisode Lucy Collins talks with Richard Austin about redesigning an e‑commerce site. They cover why a refresh was needed, the rise of mobile traffic, and balancing older and newer customer needs.

Takeaways

1. Websites age fast even in four years.
2. Mobile now drives 80% of sessions, making mobile‑first design essential.
3. Desktop converts better, but mobile is catching up.
4. Redesigns must serve both loyal older users and new digital‑native customers.

Soundbites

1. “Four years online can feel like a lifetime.”
2. “Mobile now accounts for 80% of sessions.”
3. “Desktop converts better, but mobile will take over.”
4. “We had to design for older users and attract new ones.”