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Minnov8 Gang 355 – Greg Swan on SXSW, Dark Social & More
Our guest this week is Greg Swan, VP of PR and Emerging Media at Space 150. At this top agency Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impact brands in the near future. He is a nationally recognized thought-leader whose teams have helped some of the world’s largest companies build brands, launch new products, and change audience mindsets. (More about Greg below).
We talk to Greg about his experience at the South by Southwest (SXSW) festival that just ended, as well as some of the deeper meanings behind what happened there and the trends in marketing and emerging media. He has much to say on these topics and we covered these, and more, on this show.
Hosts: Steve Borsch and Phil Wilson (Tim Elliott is off this week).
Music: L’inventore del Jazz by Alessandro Pellegrini under a Creative Commons License
The Podcast
Story Links
Past Week’s Top Minnesota Stories
* Minnesota Hires 5,500 Tech Workers In 2015, But Demand Outstrips Supply
* COCO launches effort to increase diversity in tech sector
* Minnesota TechHire Initiative
* 3M Opens $150M State-Of-The-Art Research And Development Lab
Other Top Tech Stories
* Why Are We Fighting the Crypto Wars Again?
* John Oliver gives clarity to the encryption discussion
* Report: Apple building its own cloud infrastructure under ‘Project McQueen’ codename
* Cloud Makes For Strange Bedfellows: Apple Signs On With Google, Cuts Spending With AWS
* Phil’s short time with the Fossil Q Grant
This Week’s Guest: Greg Swan
Prior to Space150, Greg spent nearly a decade at global PR firm Weber Shandwick, where his teams helped clients like The Coca-Cola Company, U.S. Army, State Farm, Verizon, and Chevrolet drive award-winning programs tied to measurable results. Previously, he had stints with both advertising and marketing firms, working on brands like Dupont, John Deere, Gorilla Glue, and Naked Juice. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.
Greg’s Personal Website, LinkedIn & Twitter.
* Discussed during Greg’s segment:
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By Minnov8 Gang
5
33 ratings
Our guest this week is Greg Swan, VP of PR and Emerging Media at Space 150. At this top agency Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impact brands in the near future. He is a nationally recognized thought-leader whose teams have helped some of the world’s largest companies build brands, launch new products, and change audience mindsets. (More about Greg below).
We talk to Greg about his experience at the South by Southwest (SXSW) festival that just ended, as well as some of the deeper meanings behind what happened there and the trends in marketing and emerging media. He has much to say on these topics and we covered these, and more, on this show.
Hosts: Steve Borsch and Phil Wilson (Tim Elliott is off this week).
Music: L’inventore del Jazz by Alessandro Pellegrini under a Creative Commons License
The Podcast
Story Links
Past Week’s Top Minnesota Stories
* Minnesota Hires 5,500 Tech Workers In 2015, But Demand Outstrips Supply
* COCO launches effort to increase diversity in tech sector
* Minnesota TechHire Initiative
* 3M Opens $150M State-Of-The-Art Research And Development Lab
Other Top Tech Stories
* Why Are We Fighting the Crypto Wars Again?
* John Oliver gives clarity to the encryption discussion
* Report: Apple building its own cloud infrastructure under ‘Project McQueen’ codename
* Cloud Makes For Strange Bedfellows: Apple Signs On With Google, Cuts Spending With AWS
* Phil’s short time with the Fossil Q Grant
This Week’s Guest: Greg Swan
Prior to Space150, Greg spent nearly a decade at global PR firm Weber Shandwick, where his teams helped clients like The Coca-Cola Company, U.S. Army, State Farm, Verizon, and Chevrolet drive award-winning programs tied to measurable results. Previously, he had stints with both advertising and marketing firms, working on brands like Dupont, John Deere, Gorilla Glue, and Naked Juice. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.
Greg’s Personal Website, LinkedIn & Twitter.
* Discussed during Greg’s segment: