She Talks Money

Minny Hustlers: Turning Workouts Into a Community and a Brand


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In this episode of She Talks Money, the host sits down with Ann and Lo, the inspiring duo behind Minny Hustlers, a fitness brand dedicated to making workouts fun, accessible, and community-driven.


They share their journey from college friends to co-founders during the COVID-19 pandemic, starting with Instagram workouts that quickly built a loyal following.



Ann and Lo discuss how they juggle full-time jobs, social lives, and growing Minny Hustlers, offering advice on consistency, avoiding overcommitment, and staying authentic.


They dive into their business strategy, including content creation, crafting a media kit, and collaborating with brands. The conversation also reveals their personal fitness routines, the evolution of their brand, and their top tips for motivation.


The episode closes with a sneak peek at their upcoming merchandise launch and reflections on what being a Minny Hustler truly means today. A must-listen for anyone looking to turn passion into purpose while keeping fun and authenticity at the heart of their business.

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She Talks MoneyBy Jennifer Butcher