Keeping Score

Minor leagues win some major deals


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With 40 million fans a year, Minor League Baseball offers a big upside for sponsors. Maury Gallagher, founder and CEO of Allegiant Airlines, talks with sports business expert Rick Horrow about why he’s inked a marquee sponsorship with the minors. Plus, a look at the runaway ad money behind the MLB All-Star Game.

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Keeping ScoreBy Reuters