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Minterview Series x Pete Hoppins (Former Senior Design Director for Nike Football)
MINT are joined by Portland, Pete Hoppins; an Evertonian who recently left a dream role as Senior Design Director for Global Football Apparel at Nike (Football) to open the Toffee Club (@toffeeclubpdx), Away Day Brewing (@awaysdaysbrewingco) and the Toffee League (@toffeeleague). A self confessed instigator, Pete invites us all into his world from designing kits for Inter, Barca, PSG and more for Nike Football to what it takes to create an inclusive culture within grassroots "sport".
An insight deep into the process of kit design within the world of artistic impression in football. Including all you want to hear about what it takes for collaborations; Hoopin' references by Hoppins as Air Jordan x PSG collabs are discussed. All your favourite kits are dropped in, Nigeria 98', Brazil 70' and Classic 90's Everton, the "revolution" or "reverse revolutions" of retro and the Everton rebrand reluctancy. The lack of strategy and vision from the blues, and what positives and methods we can take from the monopolies of modern football.
Not only that but as an Evertonian, Pete was given the task to design Liverpools first kit with Nike. Revenue led tiering systems, Pete explains what clubs get from brands at their level on the tier and in a world of global economics their revenue is the biggest pull for partnerships.
There is no such thing as becoming "cool overnight". Is Hummel the answer?
We also discuss grassroots culture in Oregon. Pete tells us about his learning curve with LGBTQ and CO-ED leagues for players within an "exclusive inclusive" league environment. The difficulties developing an environment to encourage change. What tactical approaches can be made to partner with community leaders, business and communities for leagues at the lower tier of local football and how football is a springboard.
The facade of messages from the corporate football & how the people can be the change. Including mental imagery of Big Nev on Instagram donning brand releases in Rhyl.
If you didn't know, Pete tells us Brazils kit is yellow, thanks. How he can't explain his disgust at Evertons attempted rebrand in 2017 & some Portlandians thinking his Toffee Club Pub, was a confectionary shop and he's added to the admirers of The West Derby Rui Costa club.
Running Order:
- Introduction - 00m 40s
- Time at Nike - 03m 45s
- Kit Design process - 06m 10s
- Design your rivals kit - 11m 55s
- Collaborations & Brands - 19m 05s
- Evertons lack of awareness - 25m 04s
- MLS and Beyond - 33m 45s
- Toffee Club Community - 35m 30s
- The Toffee League (No D*ckheads & rules) - 41m 25s
- Creating a greater grassroots platform - 50m 35s
- QuickFire Q & A - 59m 44s
Search 'mintisculture' on social media to find us, or email: [email protected]. Check out the MINT store, www.mintisculture.com ***Please take the time to rate and review us on Apple Podcast or wherever you get your pods.
View all episodes
By Mint Podcast
5
11 ratings
MINT are joined by Portland, Pete Hoppins; an Evertonian who recently left a dream role as Senior Design Director for Global Football Apparel at Nike (Football) to open the Toffee Club (@toffeeclubpdx), Away Day Brewing (@awaysdaysbrewingco) and the Toffee League (@toffeeleague). A self confessed instigator, Pete invites us all into his world from designing kits for Inter, Barca, PSG and more for Nike Football to what it takes to create an inclusive culture within grassroots "sport".
An insight deep into the process of kit design within the world of artistic impression in football. Including all you want to hear about what it takes for collaborations; Hoopin' references by Hoppins as Air Jordan x PSG collabs are discussed. All your favourite kits are dropped in, Nigeria 98', Brazil 70' and Classic 90's Everton, the "revolution" or "reverse revolutions" of retro and the Everton rebrand reluctancy. The lack of strategy and vision from the blues, and what positives and methods we can take from the monopolies of modern football.
Not only that but as an Evertonian, Pete was given the task to design Liverpools first kit with Nike. Revenue led tiering systems, Pete explains what clubs get from brands at their level on the tier and in a world of global economics their revenue is the biggest pull for partnerships.
There is no such thing as becoming "cool overnight". Is Hummel the answer?
We also discuss grassroots culture in Oregon. Pete tells us about his learning curve with LGBTQ and CO-ED leagues for players within an "exclusive inclusive" league environment. The difficulties developing an environment to encourage change. What tactical approaches can be made to partner with community leaders, business and communities for leagues at the lower tier of local football and how football is a springboard.
The facade of messages from the corporate football & how the people can be the change. Including mental imagery of Big Nev on Instagram donning brand releases in Rhyl.
If you didn't know, Pete tells us Brazils kit is yellow, thanks. How he can't explain his disgust at Evertons attempted rebrand in 2017 & some Portlandians thinking his Toffee Club Pub, was a confectionary shop and he's added to the admirers of The West Derby Rui Costa club.
Running Order:
- Introduction - 00m 40s
- Time at Nike - 03m 45s
- Kit Design process - 06m 10s
- Design your rivals kit - 11m 55s
- Collaborations & Brands - 19m 05s
- Evertons lack of awareness - 25m 04s
- MLS and Beyond - 33m 45s
- Toffee Club Community - 35m 30s
- The Toffee League (No D*ckheads & rules) - 41m 25s
- Creating a greater grassroots platform - 50m 35s
- QuickFire Q & A - 59m 44s
Search 'mintisculture' on social media to find us, or email: [email protected]. Check out the MINT store, www.mintisculture.com ***Please take the time to rate and review us on Apple Podcast or wherever you get your pods.