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A long time beauty enthusiast and beauty editor, Mira Torres has made her passion for community and innovative design a full-fledged business. As the first employee of IPSY, she gained years of experience with beauty brands and media influencer relationships and helped grow their online beauty community from 25,000 to 2M in just four years.
As a young, single mom fresh out of college, determined to show her son that he could be anything and everything he wanted, she decided to take a retail position at Ulta to make ends meet. In less than a year, she was promoted to Administrative Manager and for the next four years, she learned everything and anything about makeup and beauty. This led to the experience she needed to get jobs as a beauty writer, then a beauty editor, and then launching a social media consulting company where she eventually found a connection that led to becoming the first employee of IPSY. At IPSY, she really honed in on her experience and skills in the Marketing and Beauty space, working alongside Stanford, Harvard, MIT and Duke grads on e-commerce, social voice and the influencer community.
From there, she decided to venture off on her own to carve out her spot in the beauty space. With JUNO & Co., Mira has created a DTC beauty brand that creates innovative beauty products alongside community-driven ideas. Launching in 2017, the JUNO Microfiber Sponge has taken the beauty world by storm, catching the eye of some of the most influential beauty influencers, selling more than 500,000 sponges in just three months. Dedicating her mission to creating makeup for makeup addicts at ridiculously affordable prices, JUNO has filled the whitespace between high quality and affordability in the makeup industry with a beauty line that offers game-changing products and prices that beauty lovers want and need.
Follow Bizz Banter on Instagram: @bizzbanter
Bizz Banter Website: www.bizzbanter.com
Follow Mira on Instagram: @thebeautybohemian
Music by Marc Wavy: https://www.youtube.com/c/MarcWavy/featured
By Bizz Banter5
44 ratings
A long time beauty enthusiast and beauty editor, Mira Torres has made her passion for community and innovative design a full-fledged business. As the first employee of IPSY, she gained years of experience with beauty brands and media influencer relationships and helped grow their online beauty community from 25,000 to 2M in just four years.
As a young, single mom fresh out of college, determined to show her son that he could be anything and everything he wanted, she decided to take a retail position at Ulta to make ends meet. In less than a year, she was promoted to Administrative Manager and for the next four years, she learned everything and anything about makeup and beauty. This led to the experience she needed to get jobs as a beauty writer, then a beauty editor, and then launching a social media consulting company where she eventually found a connection that led to becoming the first employee of IPSY. At IPSY, she really honed in on her experience and skills in the Marketing and Beauty space, working alongside Stanford, Harvard, MIT and Duke grads on e-commerce, social voice and the influencer community.
From there, she decided to venture off on her own to carve out her spot in the beauty space. With JUNO & Co., Mira has created a DTC beauty brand that creates innovative beauty products alongside community-driven ideas. Launching in 2017, the JUNO Microfiber Sponge has taken the beauty world by storm, catching the eye of some of the most influential beauty influencers, selling more than 500,000 sponges in just three months. Dedicating her mission to creating makeup for makeup addicts at ridiculously affordable prices, JUNO has filled the whitespace between high quality and affordability in the makeup industry with a beauty line that offers game-changing products and prices that beauty lovers want and need.
Follow Bizz Banter on Instagram: @bizzbanter
Bizz Banter Website: www.bizzbanter.com
Follow Mira on Instagram: @thebeautybohemian
Music by Marc Wavy: https://www.youtube.com/c/MarcWavy/featured