In this episode I am joined by Masha Sedova. Masha is an industry-recognized people-security expert, speaker and trainer focused on engaging people to be key elements of secure organizations. She is the co-founder of Elevate Security delivering the first people-centric security platform that leverages behavioral-science to transform employees into security superhumans.

Masha and I talk about everything from the her being “surrounded by dudes” in her first cybersecurity job to the challenges of reaching CISO, secret slack channels, what she thinks is “broken” in cybersecurity marketing and how to fix it. And her view on hiring from outside of Cybersecurity marketing folks might just surprise you a bit.  It’s a fresh perspective and one that she is implementing at Elevate.

In our “How I Market Cyber” speed round, I throw her the softball of “Fear or Hope”. By the time you get there, the answer will be obvious. And Masha’s advice to her younger self - “Connect the dots that others can’t”.

Mentioned and recommended in this episode:

Crossing the Chasm by Geoffrey Moore

Follow Mike Johnson and his CISO Podcast - https://www.linkedin.com/in/mikevj and Alex Stamos former Facebook CISO

Elevate Security  

TechbyChoice

GirlsCodeIt

You can follow Masha at @modmasha on Twitter and on LinkedIn here.

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