In this chat I welcome Nathan Burke to the show. Nathan is the Chief Marketing Officer at Axonius, a company solving what he calls “the least sexy part of cybersecurity” - asset management. Axonius was the winner of the 2019 RSAC Innovation Sandbox, and was named SC Magazine's Rookie Security Company of the Year.

 Nathan is passionate about bringing new technologies to market to solve real problems. And he must be, because Axonious is now his third cybersecurity startup.

Nathan and I have a great chat about his concept of matching your marketing to phase, from Idea, to Product, to Scale.  We talk about fear and hope as effective messages, and Nathan had the memorable quote that starts…”the next time there’s a breach, open your window and you’ll hear the sound of 10 thousand…”

Nathan had two great and unexpected book recommendations:

Decoded, by Jay Z

The Presentation of Self in Everyday Life by Erving Goffman

Nathan recommend you follow @MalwareJake for his info and his humor and @lennyzeltser for his insight and more.

You can learn more about Axonius at axonius.com and connect with Nathan on LinkedIn, where he says he is much more active than on Twitter!

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