Marketing InSecurity

MiS011: Winning the War for Cybersecurity Marketing Talent


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Armen Najarian is the CMO of Agari, the next generation secure email cloud.  A relative newcomer to Cybersecurity, that didn’t stop Armen from leading ThreatMetrix as CMO to an $830M acquisition by RelexGroup/LexisNexis.   
Armen says that when he got started in Cybersecurity, he thought, “Wow, this is fricking cool”   
With so much investment and opportunity in Cybersecurity, building the right team is a huge challenge for CMOs.  Armen and I chat about his 3 keys to successful team building and scaling; Attacting, Motivating and Retaining, and he shares his successful strategies across all three of these.  If you’re building a team, you really want to listen in to Armen wisdom and tips.
Armen recommends following Ray Wang, @rwang0; Lora Cecere, @lcecere back from his supply chain days, and the ubiquitous Richard Branson, everywhere!
Armen says he always has LinkedIn fired up, so if you want to follow up with him find him and connect at https://www.linkedin.com/in/najarian
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Marketing InSecurityBy Ken Rutsky