In part two of my three part series on Cybermarketing in Covid time, I catch up with growth company Jumio’s CMO Dean Nicolls.In part one I talked with Ryan Bunker of pre-revenue Byos.io and in part three will chat with Atri Chatterjee of late stage company ForgeRock.  

Jumio is on a roll in the Biometrics and Identity Verification space. But what happens when some of your verticals hit a pandemic hard stop, while others accelerate for the same reasons. And what if shows are a big part of your plan? 

Dean talks about having to hit the same goals, but having to change how you get there. And why digital marketing has been the key leverage point for Jumio to survive and thrive through these challenges.

Dean recommended reading includes The Tipping Point and anything by Seth Godin! And Dean also recommends following Jay Baer.

You can connect with Dean on LinkedIn, and learn more about Jumio at Jumio.com 

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