Journey Through the Business Bottleneck, part 1.

Join Rick and I as we try to find this elusive thing called "The Business." We lay out a theory we've been talking about: while IT has been improving or, at least, can improve, the business side of the house isn't showing up to do anything with CLOUD and AGILE and THE DIGITAL TRANSFORMATION.

Why's this the case? Do toothpaste people have this problem? Outsourcing - that's a treat! And so forth.

Hopefully next episode we'll discuss tactics to get people outside of IT interested.

Subscribe at https://misaligned.business

And, check out Coté's work in progress book on this topic: https://cote.io/bottleneck/