Expert in assisting freelance language teachers in building successful businesses, Ola Kowalska, tackles misconceptions about using social media in English Language Teaching (ELT).

In this episode, Ola focuses on three key points:

✅ Foundations Over Instincts: Ola shares her journey, emphasising the significance of establishing relationships within the ELT community before diving into social media. Many teachers rush into social media without a clear target audience or specific offers, leading to ineffective results.

✅ Beyond Language Teaching: Ola highlights the futility of content that only focuses on teaching language points. While such content might engage learners, it doesn't necessarily convert them into paying clients. Ola stresses the importance of speaking directly to the specific audience you aim to serve.

✅ Quality Over Quantity: Ola debunks the myth that success on social media requires relentless posting. She advocates for a more active approach involving networking with diverse professionals and directly engaging potential clients. Quality interactions outweigh the volume of content posted.

Reference
Kowalska, O. (2023) “Why you’re still struggling to get students from Instagram,” Get Richer, Teacher! OlaKowalska.com. April 6. Available here. Accessed on 26 December 2023.

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Credits

Podcaster & Producer Laura Wilkes

Audio-Video Editor Haven Tsang

With thanks to our vibrant guest, Ola Kowalska.

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