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Misconceptions about Social Selling and what to do Instead
Episode 6: Misconceptions about Social Selling and what to do Instead with Alex Boyd
There is increasing pressure across industries to have an effective online social media presence, and this is especially relevant to sales. On today's show, we get together with Alex Boyd, an expert on the ins and outs of social selling and the CEO and founder of RevenueZen. RevenueZen is a growth partner to companies who want sustainable, scalable, long-term marketing and sales growth. Tuning in, you’ll hear how Alex first got into sales and recognized a need for a company like ReveueZen. In our conversation, Alex breaks down his approach to social selling and why he defines it as ‘helping people in public’. He offers useful advice for companies and individuals looking to take a strategic approach to social selling and unpacks how a company can help or hinder the process. Later, we get into some of the most common misconceptions around social selling, like mediocre content creation or having an entitled attitude to asking for a meeting. Alex explains the various factors you need to consider when building your online image and how to foster positive recognition. We had a great time picking Alex’s brain and loved having him on the show. For all this and much more, join us today!
Key Points From This Episode:
Introducing today’s guest Alex Boyd.
The biggest challenges that Alex faced as a new CEO.
Why the lessons you learn don’t necessarily apply everywhere.
The transition from in-house to consulting and why you need to be willing to adapt your thinking and learn.
How Alex was introduced to sales through working at a brokerage.
Why Alex defines social selling as helping people in public.
How social selling differs from cold calling.
Alex’s advice on how to create a structured approach to social selling.
How you can form meaningful relationships on platforms like LinkedIn, by being your entire, authentic self.
The first steps to getting started on social selling by following a select list of people and engaging with them.
How to select the first few people to engage with online.
How individuals and companies each play a role in social selling.
Alex breaks down what Revenue Zen offers their clients.
How the company can help or hinder social selling.
The most common misconceptions around social selling that Alex has encountered.
The importance of ensuring you have positive recog
View all episodes
By Sales SamuraiEpisode 6: Misconceptions about Social Selling and what to do Instead with Alex Boyd
There is increasing pressure across industries to have an effective online social media presence, and this is especially relevant to sales. On today's show, we get together with Alex Boyd, an expert on the ins and outs of social selling and the CEO and founder of RevenueZen. RevenueZen is a growth partner to companies who want sustainable, scalable, long-term marketing and sales growth. Tuning in, you’ll hear how Alex first got into sales and recognized a need for a company like ReveueZen. In our conversation, Alex breaks down his approach to social selling and why he defines it as ‘helping people in public’. He offers useful advice for companies and individuals looking to take a strategic approach to social selling and unpacks how a company can help or hinder the process. Later, we get into some of the most common misconceptions around social selling, like mediocre content creation or having an entitled attitude to asking for a meeting. Alex explains the various factors you need to consider when building your online image and how to foster positive recognition. We had a great time picking Alex’s brain and loved having him on the show. For all this and much more, join us today!
Key Points From This Episode:
Introducing today’s guest Alex Boyd.
The biggest challenges that Alex faced as a new CEO.
Why the lessons you learn don’t necessarily apply everywhere.
The transition from in-house to consulting and why you need to be willing to adapt your thinking and learn.
How Alex was introduced to sales through working at a brokerage.
Why Alex defines social selling as helping people in public.
How social selling differs from cold calling.
Alex’s advice on how to create a structured approach to social selling.
How you can form meaningful relationships on platforms like LinkedIn, by being your entire, authentic self.
The first steps to getting started on social selling by following a select list of people and engaging with them.
How to select the first few people to engage with online.
How individuals and companies each play a role in social selling.
Alex breaks down what Revenue Zen offers their clients.
How the company can help or hinder social selling.
The most common misconceptions around social selling that Alex has encountered.
The importance of ensuring you have positive recog