In episode 9, a panel of experts from Saïd Business School explore how businesses earn trust in a climate of confusion, uncertainty and misinformation.

What responsibilities do old and new media organisations have to address the problems of ‘junk news’ spreading rapidly?

Featuring:

Rachel Botsman (@rachelbotsman), Trust Fellow, Saïd Business School, and

author of Who Can You Trust?

Dr Alex Connock (@DrAlexConnock), Fellow in Management Practice

(Marketing), Saïd Business School

Professor Philip Howard (@pnhoward), Director of the Oxford Internet

Institute

Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of

Marketing and Associate Dean of Research at Saïd Business School

https://www.sbs.ox.ac.uk/

For more Business Insights head to Oxford Answers

Credits:

Producer/editor – Eve Streeter for Stabl