In this episode of the Full Funnel App Growth Series powered by Aarki, Peggy sits down with Rajeev Ranjan, VP of Product at Aarki, to demystify one of the most misunderstood topics in mobile marketing today: SKAN and privacy-first measurement.

As data becomes delayed, aggregated, and harder to interpret, many teams see SKAN as a blackout. Rajeev argues the opposite. When approached correctly, SKAN becomes a predictable timeline — one that helps marketers make better decisions, not worse ones.

This conversation is part podcast, part masterclass, and focuses on what growth leaders actually need to know to operate confidently in 2026 — without drowning in technical detail.

In this episode, you’ll learn:

• Why SKAN is not a loss of signal, but a shift in cadence
• How to treat postbacks as decision points, not just data
• What to do (and what not to do) at Day 4, Day 10–15, and Day 30
• Why killing campaigns too early is one of the most expensive mistakes teams make
• How creative testing and retargeting still work under SKAN — just differently
• Where AI helps, where it fails, and why black-box automation is risky
• Why full-funnel growth now means UA and retargeting working together, earlier than most teams expect

Rajeev also shares practical lessons from working with marketers across gaming and non-gaming apps, including why waiting too long to re-engage users can permanently cost you high-value cohorts.

This episode connects directly to Chapter 4 of the Full Funnel Growth Playbook, where Rajeev lays out a clear framework for reclaiming your data advantage in a privacy-first world, without panic, denial, or guesswork.

If you’re responsible for growth, budgets, or performance in a world where feedback loops are slower but expectations haven’t changed, this episode is required listening.

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*** What We Do ***

MobileGroove: Mobile Marketing Insights, Trends & Growth Strategies

MobileGroove is a top-ranked destination for mobile marketing, app growth, and customer engagement strategies. We deliver expert analysis, custom research, and strategic content marketing to help mobile-first businesses and tech startups thrive in a fast-moving industry.

My videos cover:

• User acquisition (UA) best practices
• App retention and lifecycle marketing strategies
• Personalization and loyalty programs that drive ROI
• The latest in mobile advertising and data-driven growth
• Success stories from top marketers and mobile-first brands

Peggy is a recognized thought leader, named a Top 100 Mobile Influencer by Mobile World Congress, and the author of Apponomics (with InMobi) and The Everything Guide to Mobile Apps.Subscribe for weekly updates on mobile app marketing, growth hacking, retention tactics, and more.