The Measurement Minute by Gary Angel 
  
Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly what you intended with it. Content Consumption metrics are a good example of a metric that – while seeming to drive the intended behavior – can actually steer a business wildly off course.

The Measurement Minute by Gary Angel Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly what you intended with it. Content Consumption metrics are a good example of a metric that – while seeming to drive the intended behavior – can actually steer a business wildly off course.

The Measurement Minute by Gary Angel 
&nbsp; 
Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly what you intended with it. Content Consumption metrics are a good example of a metric that – while seeming to drive the intended behavior – can actually steer a business wildly off course. 
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Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics

Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics