Some of the biggest threats to your mission don’t look like threats at all. They look like smart strategy.

In this episode, Yoni Greenbaum shares a cautionary tale from his time in public media—when a promising revenue idea brought in big money… and even bigger questions. What happens when your organization slowly shifts away from its core purpose in pursuit of financial growth?

Expect:

• A behind-the-scenes look at a well-meaning idea that led to mission drift

• Three questions every leader should ask before saying yes to new revenue

• The difference between intentional evolution and accidental identity loss

• A practical framework for guarding what’s sacred—while still growing

If you’ve ever wondered whether your org is chasing dollars at the expense of its core purpose, this episode is for you.

🎧 Tune in for a reality check—and a roadmap—for staying true to what matters.