Dean Wilkinson, the author of “Live Like It’s True.” and Epoch Work Founder, is a blue-collar entrepreneur who built and sold several multi-million-dollar home service companies and designed a franchise system with over 100 locations. As a trainer, troubleshooter, and leader, he learned that mindset determined franchisee success. He found blue collar leaders didn’t have access to the white-collar ideas and habits that empowered success. After selling his last franchise, he knew his life would not be complete unless he helped those who helped him achieve success. The tradesperson, the frontline and back-office support, and the customers they serve. EPOCH WORK is a holistic approach to personal and professional growth that focuses on aligning one's internal and external worlds.