How I Turned The Corner

Mission, Vision, Values - An Interview with Caleb Avery of Tilled


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Caleb Avery, CEO of Tilled believes “if you're just trying to compete on salary, you've really already lost. You have to have a mission and a vision and values in the organization that make you a destination that employees want to come to.”


His experience has shown him that it’s profitable to create an environment where people want to come work. As a leader, he invests in professional development for his team so they can be inspired by the work that they're doing and believe that the work that they're doing as individuals is contributing to the success of the business as a whole. Caleb knows that this requires that each employee understands the vision, and where the business is headed, as well as how their work individually contributes to that success. 


In this episode, learn about:

  • creating company values for the first time
  • the importance of investing in coaching and development
  • why being clear about mission, vision, and values results in less mistakes
  • tackling growth challenges as a leader


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About Turning The Corner HR


The world of work is more complicated than ever, and traditional HR has struggled to keep pace. When it comes to creating and sustaining healthy, thriving cultures, small businesses suffer the most.


Turning the Corner is the remedy. Today’s high-tech, low-touch, cookie-cutter approaches simply don’t work for small businesses. Experience, judgment, and relationships have been replaced by technology in the name of efficiency with disastrous results. At Turning the Corner, we understand your challenges are as unique as the company itself. We design personalized HR approaches that work for you.


Only after listening, learning, and diagnosing the underlying root causes do we provide recommendations and solutions to help you alleviate your chronic (systemic) HR pain so you can finally move forward.


Contact us today: [email protected] or 7

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How I Turned The CornerBy Kendra Prospero