They say the riches are in the niches. I actually believe that, but I now realize there are riches in the right niches. Not every niche. ParaCore pursued a niche that had many forces working against our PPC efforts. In today's episode I break down the issues we ran into and what we'll be looking for in our next niche.

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If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].