On this episode of the Small Agency Talk Show, Brad Farris of Anchor Advisors shares the story of a recent question he got about how to price a website build. Karen Swim of Solo PR Pro and Chip Griffin of SAGA join in to share their own experiences with confused thinking about agency pricing.The panel explores how agency leaders should be thinking about pricing and what mistakes often get made along the way.Brad, Karen, and Chip also look at the importance of the prospect's perception of value -- while not missing the point that higher perceived value often requires more work on the agency's part, not just a higher price tag.