Questions with a Podcast Booking Agent

Mistakes to Avoid When Email Podcast Hosts!


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Q: Mistakes when reaching podcast through email

Wondering how to effectively reach out to podcast hosts without stumbling over common pitfalls? Here's what you need to know:

1. Personalize Your Outreach

  • Double-Check Names: Ensure you have the correct names of the host and the show. Mistakes here can make a poor first impression.

  • Address Assistants Properly: If you're contacting an assistant, use their name appropriately.

  • 2. Do Your Homework

    • Align Subject Matter: Research the podcast to confirm that your expertise fits their content.

    • Quality Over Quantity: Pitch only to shows where you can provide genuine value.

    • 3. Craft Relevant Pitches

      • Stay On-Topic: Make sure your proposed topics are relevant to the podcast's audience.

      • Avoid Generic Pitches: Tailor each pitch to the specific show to increase your chances of acceptance.

      • 4. Follow-Up Wisely

        • Timing Matters: Wait at least a week to nine days before sending a follow-up email.

        • Be Patient: For a second follow-up, consider waiting an additional week and a half.

        • Respect Their Schedule: Hosts may be busy with other commitments; excessive follow-ups can be off-putting.

        • 5. Accept Non-Responses Gracefully

          • Don't Take It Personally: If you haven't heard back after two follow-ups, it's likely they're not interested.

          • Limit Your Follow-Ups: Stick to two follow-ups to avoid seeming pushy.

          • 6. Maintain Professionalism

            • Avoid Being Pushy: Overeagerness can deter hosts from considering you.

            • Understand Their Workload: Many hosts receive numerous pitches and may not have time to respond to all.

            • Key Takeaways

              • Accuracy Is Essential: Correct names and relevant content show professionalism.

              • Patience Pays Off: Give hosts ample time to respond before following up.

              • Professional Courtesy: Respect their time and decisions to leave a positive impression.

              • By avoiding these common mistakes, you'll improve your chances of securing podcast appearances and building meaningful industry connections.


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                Questions with a Podcast Booking AgentBy Spencer Carpenter / Outlier Audio