In celebration of Women’s History Month, Athena was honored to spotlight powerhouse entrepreneur, marketing strategist, and business reality show host Misti Cain on our Lifting While Climbing podcast. And if you missed it—trust us—you’ll want to press play on this episode.

Raised in a humble, working-class family in Visalia, CA, Misti’s story isn’t one of a straight path—it’s a testament to the power of reinvention, relentless curiosity, and unapologetic proactivity. From selling pizza coupons in third grade to gracing the TEDx stage, starring in Mailchimp’s Intuit business reality series, and landing in Forbes as the “Strategic Queen Bee,” Misti is proof that success doesn’t require a roadmap—just a fierce commitment to take the first step.