Today's episode looks at the economy through a lens that's too often ignored—and wildly underestimated.

My guest is Misty Heggeness, economist at the University of Kansas and author of Swiftynomics: How Women Mastermind and Redefine the Economy. In this eye-opening book, Misty challenges traditional economic assumptions by showing how women—through spending, caregiving, community-building, and collective action—are reshaping markets and redefining what economic power actually looks like.

This is a conversation about data, culture, and why the future of economics may already be here—we just haven't been measuring it correctly.