Growing up, Mitch Mathews didn't know what hard was. He enjoyed what he was doing and was good at it. That was until the age of 25 when he lost his mother and his football career in the same weekend. These experiences lead to 3 years of pain and anger until he finally learned that hurt people hurt other people, but healed people can heal other people.

This shift in mindset led him to give his life the theme, "Redefine Hard" where he started improving his perspective on life through doing hard things repeatedly. These experiences not only help authenticate and heal himself but also expose him to others where he can learn their stories.

This former NFL athlete turned entrepreneur is using his chosen and unexpected adversity to accomplish 3 major "hard" goals that he hopes will impact millions of people. Mitch Mathews wants to break a world record by 34 years old, be the entrepreneur of the year in Utah by 39 years old and plans to give away $50 million dollars away in his lifetime.

@mitchmathews10