If we are going to make decisions for Generation Z, then we need Gen Z in the room. I've brought Cerys into our team to share her stories of what she's gone through as an 18 year old old school leaver in Wales, her challenges and her successes.

You can find out more about miFuture at www.miFuture.co.uk or on @miFutureApp across social channels, or connect with Gem on LinkedIn