The Great Comeback of Miu Miu — A Deep Dive into Marketing & Brand Strategy

Miu Miu, Prada’s rebellious little sister, is back at the center of fashion and culture — with a strategy that’s as bold as it is brilliant.

But how did a label once seen as “secondary” become one of the most desirable brands of the moment?

In this episode, we break down:

• The origins and evolution of Miu Miu
• The strategy behind its massive comeback — from products and campaigns to celebrities and influencers
• Why it works — provocation, youth culture, storytelling, cinema, and cognitive psychology
• The key takeaways for marketers, advertisers, and brand builders

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